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News for Ague Trading Company

River Watch Co Collaboration

custom nato strap nato straps

Our friend and fellow watch enthusiast Scott Bakker has started his very own watch company - River Watch Company. His first offering is called the Tiber, it's a dual-crown diver watch and will be available for pre-order on May 18th at 8am via The watch will be available in two stunning colorways, a black/beige combination and a silver/blue combination. 

Scott approached Ague Trading Company with an interest in creating a couple of custom NATO straps to match the Tiber. Of course we were and still are thrilled to be a part of this as...

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Arrival of 22 more style options

new styles

Ague Trading Company continues to expand!


We have added a number of styles in 18, 20 and 22mm sizes. We continue to add to our Premium line of high-quality NATO straps at our unbeatable prices. Our next shipment of inventory will add a new option of 24mm straps. That should be a few months out still but we want to keep everyone informed. We are also currently working on adding spring bars and spring-bar tools to our selection of products.


Here are a few of the new styles you can now choose from:


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Arrival of 17 New Styles

new styles

Exciting news! Today we added seventeen new NATO styles to our selection!

We now carry 5 styles in 18mm, 24 styles in 20mm and 24 styles in 22mm. Included in these are two PVD styles as well. We are committed to bringing high-quality NATO straps to you at a price that is hard to beat anywhere else. As always, we like hearing from our customers when we are not carrying something they want, we want to carry it for them! So let us know what else you'd like to see.

Our future plans include 16, 24 and 26mm sizes and...

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Grand Opening - Friday March 7th, 2014

grand opening

Thank you for visiting during our Grand Opening!

Our expectation is that you will be 100% satisfied with your Ague Trading Company experience. If you are, please spread the word. Aside from being one of our awesome customers the next best thing you can do to help us is to tell your friends about your experience.

Check our website often for new products and awesome giveaways. Make sure you follow us on Instagram (@aguetradingco) and like us on Facebook (

Use discount code: GRANDOPENING to receive 10% off your purchase. (Expires March 28th)


Wear your watches in...

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Soft Launch

soft launch

Although we do not have all our inventory we are open for business!

We've received our first shipment of products and we are excited to get them out to our potential customers as soon as we can. For that reason we have opened our doors early. We expect another shipment next week which will add another 19 styles in 20 and 22mm sizes to our current selection.

As a watch collector myself I cannot tell you how excited I am to be able to offer these straps to you. I've been wearing them for a couple months now and have...

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